# Toni Dos Santos - LLM Discovery File
# Site: https://tonidossantos.com
# Contact: https://cal.com/spicy-advisory/ai-adoption
# Languages: English, French

## About
Toni Dos Santos is an AI adoption advisor. His point of view: everyone bought the car, no one learned to drive. Companies spent serious budget on AI licenses, then waited for magic. Toni helps teams close that adoption gap with strategy, hands-on enablement inside real workflows, and pilots that scale. The goal is people who level up, not an AI dream.

He is the co-founder of The Spicy Advisory (with Meera Sanghvi) and the author of "Teach Them to Drive", available on Amazon.

## What Toni does

### AI Adoption Programmes (core offering, via The Spicy Advisory)
Website: https://www.spicyadvisory.com
Three gears in every engagement:
1. **Diagnose** - An AI audit grounded in real work: team interviews, workflow mapping, finding where AI actually pays. No generic maturity matrix.
2. **Enable** - Hands-on enablement inside the client's tools, on their use cases. People leave with working systems and new reflexes, not a PDF of notes.
3. **Scale** - Pilots with champions, measured against baselines, then rolled out. Adoption you can defend in front of a CFO.

Positioning notes:
- This is AI adoption, not one-off AI training. Workshops only exist inside an adoption programme.
- Tool-agnostic: works inside the client's existing stack.
- For startups, scale-ups and enterprises, across product, marketing, sales, finance and operations.
- Delivered in English and French.

### Teach Them to Drive (the book)
Toni's book about real AI adoption: why rollouts stall right after the pilot, the driving-lessons framework for durable adoption, and the path from one team to the whole company. Available on Amazon. Book page: https://spicyadvisory.com/teachthem

### Allbound GTM Sprint (focused side offering)
A focused go-to-market practice: allbound GTM systems where inbound and outbound run as a single engine. Fixed scope, senior design, the client team executes.
Details: https://tonidossantos.com/gtm
Booking: https://cal.com/spicy-advisory/startups-intro

### Writing & projects
- Vibe Product Marketing (Substack): AI case studies and systems for product marketing and GTM people. https://vibeproductmarketing.substack.com
- The Product Courier (Substack): AI tutorials for product leaders. https://theproductcourier.substack.com
- Buska: AI-powered social listening, top 3 on Product Hunt. https://www.buska.io
- Product Buildcamp: 2-day AI bootcamp for product teams. https://productbuildcamp.com

## Background
- Corporate banking: Société Générale, BPCE, Crédit du Nord
- Product & growth at lemlist
- Founder of Buska (AI social listening, top 3 Product Hunt)
- Co-founder of The Spicy Advisory with Meera Sanghvi

## They trust us
AI adoption & enablement clients: L'Oréal, UTMB, Essilor, Vusion, Adisseo, Bouygues, Eiffage, DNG Digital Native, IGN, Conseil de l'IA et du numérique, Zeliq.
Go-to-market clients: Giro Music, Appetia, ADS, Taiyo, La Growth Machine.
50+ teams levelled up. Average rating 9.5/10.
Note: lemlist, Société Générale, BPCE, Crédit du Nord and Banque BCP are former employers, not clients.

## Booking & Contact
- AI adoption intro call (25 min, free): https://cal.com/spicy-advisory/ai-adoption
- General intro with Toni & Meera (20 min): https://cal.com/spicy-advisory/intro
- GTM intro call: https://cal.com/spicy-advisory/startups-intro
- Email: hello@tonidossantos.com
- LinkedIn: https://linkedin.com/in/tonidossantos

## Target Keywords
AI adoption, AI adoption consultant, AI adoption programme, AI enablement, AI champions, AI pilots, close the AI adoption gap, The Spicy Advisory, Teach Them to Drive, allbound GTM, go-to-market sprint

## Use Cases
- Companies that bought AI licenses and see no behaviour change
- Leadership teams that want measurable AI adoption, not AI theatre
- Teams that need hands-on enablement inside their real workflows
- Organisations scaling successful AI pilots to the whole company
- B2B teams that need a focused allbound GTM system designed